![]() Let’s walk through what Apple got so wrong, as well as some major takeaways for your business so you don’t make the same mistakes. We were so distraught with what we saw from a pricing perspective that we even hustled from late yesterday afternoon to collect some data using our software to show you just how wrong Apple is miscalculating the market. With essentially no segmentation, a race to the bottom price, and disconnected differentiation, we don’t think Spotify should be too worried - at least in the short term. What’s worse: Apple’s pricing strategy for Apple Music is one of the worst we’ve seen from such an innovative company (and we see a lot of pricing strategies). Yet, as Business Insider’s Dave Smith put so elegantly, the launch was “easily one of the sloppiest debuts for any new product or service from the company.” With off script moments that didn’t pan out well to broken demos and incoherent feature demonstrations, the Apple fan boy in me was pretty disappointed. This move has been heralded as a “fiiiiiinallllly” moment as Apple continues to trail streaming music companies like Spotify and Pandora. Apple’s “one more thing.” at WWDC 2015 yesterday was the launch of their new Apple Music service, which provides streaming music and radio access to Apple's already behomith music downloads business.
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